Corporate Social Responsibility Behavior:  A business’s concern for society’s welfare. There are four parts to CSR which include economic responsibilities, legal responsibilities, Ethical responsibilities, and philanthropic responsibilities. The brand I chose to discuss follows all of these components to having corporate social responsibility. Without having economic responsibility no other component of CSR would be possible, and that economic responsibility is to be profitable. The brand Cheerios is very profitable and has been around for over seventy years and is continuing to grow as a company, it is even going to be advertised in the upcoming 2014 super bowl. Cheerios legal responsibility is to obey the law, and having so much history under its belt, they have yet to be shut down for disobeying the law. When confronted by the FDA in 2009 about needing to “change the way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug” (http://en.wikipedia.org/wiki/Cheerios) General Mills and the FDA reached later reached an agreement in 2012. General Mills is very ethical when it comes to selling Cheerios, and this is why they succeed with following their ethical responsibilities. They do not give false advertisement and they prove to do just as they say, “continually nourish lives by making them healthier, easier and richer every day” (http://www.generalmills.com/en/Community%20Rules.aspx). By supplying a delicious healthy meal that proves to help lower cholesterol, Cheerios isn't by any means causing harm or doing anything unjust. I think this falls nicely into the final responsibility under CSR, philanthropic responsibility. Cheerios mission is to make the lives better of people by giving them a healthy enjoyable meal. Cheerios gives resources such as this to help improve the quality of life for its customers. That in my opinion is being a good corporate company.